Industry veteran marketeer joins smartphone app startup Kwalee

Press Information. Embargoed till Tue 20 Sept 2011.

Industry veteran marketeer joins smartphone app startup Kwalee

From opening one of the world's first computer stores in 1978 to writing hundreds of articles for his popular Bruce on Games blog Bruce Everiss has spent most of his lifetime looking after the needs of consumers at the very sharp end of home entertainment technology, with many great success stories along the way.

Now Bruce has joined smartphone app startup Kwalee ( http://kwalee.com/ ) in Leamington Spa. With company founder and CEO David Darling he is helping to form the core strategic management team of the business. As Chief Marketing Officer (CMO) he will be responsible for all of Kwalee's marketing functions and has already had considerable input into defining the brand and the strategic direction of the business.

David Darling is delighted to have Bruce on board: “I have worked with Bruce extensively over many years and we have had a lot of great successes together. Bruce is an original thinker with a long history of achievement. His strategic input is based on unmatched experience and understanding, yet he is equally happy to roll his sleeves up and apply himself to the hands on graft that a start up like Kwalee entails.”

Bruce is ready for the challenge: “This must be the best job in the world for someone with my skillset, the opportunities afforded by the app market and Kwalee's approach to it are boundless. We are seeking to positively differentiate the company and its products so as to bring our customers very special experiences. Over the coming months I look forward to like minded people joining the team, exciting times lie ahead.”

Bruce's appointment fills just one of many key positions available as the company grows rapidly to become an interesting and exciting player in the app market.

ends

further information: press@kwalee.com

phone 01926 886506

Well known artist moves to France and blogs the experience

Well known artist moves to France and blogs the experience

Nigel Fletcher is a very well established and successful artist who for many years has been based in rural north Oxfordshire in England, an area he has captured in watercolours, acrylics and oils. These works have proved extremely popular in the many exhibitions that he has displayed his work at over the last two decades. You can enjoy a cross section of his work on his website: http://www.nigelfletcher.co.uk/

For nearly two years now Nigel has been successfully creating and selling a painting a day. These smaller and thus less expensive works have proved very popular and follow both the seasons and Nigel's travels, they can be viewed at: http://www.nigelfletcher.co.uk/cotswold-sketchbook/

Now, in a major move, Nigel is living full time in the Limoges area of central France, a transition that is proving to be an artist's inspiration.: "The light here is so different to that in the Cotswolds, as are the seasons, this is allowing me to use light and colour in new ways to interpret what I see. Also the pace of French life and their culture create a whole ambiance which cannot help but be reflected in my work".

So that others can share this experience Nigel is writing a blog: http://cotswoldsketchbook.blogspot.com/ which creates an interesting insight into the artist's life and work.

Bruce on Politics

February 2, 2011 --
Bruce Everiss is the author of the popular Bruce on Games and Bruce on Shaving blogs. Now he has turned his keyboard to politics from a UK perspective with Bruce on Politics http://www.bruceonpolitics.com/ This looks at how our society is run, based on a lifetime of observation and a healthy dose of cynicism. Experience tells Everiss that the state is vastly too big, that the freedom of individuals has been taken away to an enormous extent and that we have a dependency culture that saps enterprise.

The stance of the blog is liberal, free enterprise and minimum government. Everiss is excited with the new enterprise: "The whole idea is to come from left field and to provoke thought whilst expressing my own political views. There is a lot that politicians are failing to do to make this a better world, now I can tell them".

New Blog Rides the Upsurge in Real Shaving

Across the world men are deserting their fancy multi-bladed razors in favour of the old fashioned double edged safety razor. This phenomenon is driven by the spread of information on the internet, the ever increasing cost of multi-bladed system razors and the superiority of real shaving as an experience. Bruce on Shaving is your guide to this social movement.

Coventry, England (PRWEB) July 14, 2010

Real shaving involves using a traditional, double edged safety razor as patented by Gillette in 1904, along with a lather generated by a brush, using soap or shaving cream. And it is rapidly growing in popularity as new generations of men are discovering that it is, quite simply, the best way to shave. Bruce On Shaving is a new blog that reports on this movement. http://www.bruceonshaving.com/

Real shaving converts a tedious chore into an enjoyable daily event using luxury products, yet which costs far less per shave. This is because the shaver has the choice of many different manufacturers and suppliers for the four elements of the shave: the razor, the blade, the brush and finally the soap or cream.

The economy comes from using blades that cost a tenth of the price of the multibladed cartridges of the system razors. And from giving up gel and foam aerosols, which are mainly water, in favour of luxury lathers applied by brush, which are a far superior method, yet are far cheaper to use.

The driver behind the real shaving movement is the internet, people trade information on forums and blogs, tutorial videos are popular on YouTube and online retailers supply a huge range of goods that are simply not available at bricks and mortar shops. Bruce On Shaving is a timely addition to the resources available to help men make the move to this better way to shave.

Bruce Everiss is the author of the Bruceongames blog, about the video games industry, which has over 700 articles and grew to 100,000 visitors a month. Now he has turned his attention to real shaving: "These are exciting times as so many men are discovering that there is a far better way to shave. I am trying to provide lots of key information and news in a way that is easily understood and which conveys the joy that can be discovered in this simple daily event."

###

Coventry Villagebuzz, a Brand New Community Forum

By Bruce Everiss on December 4, 2008

Coventry, December 4, 2008 — Coventry Villagebuzz http://coventry.villagebuzz.co.uk , a new and much needed community forum went online this week. Free to join and free to use Villagebuzz seeks to be a friendly place for people to chat and to become a repository for everything to do with Coventry. The site is the idea of Bruce Everiss who based it on the established Harbury Villagebuzz forum http://harbury.villagebuzz.co.uk . Bruce is optimistic: “I have seen forums grow to become fantastic, supportive communities. All it takes is for people to join and then to make posts”

###

New Sales Galleries for Artists are Free to Use

Artforums the successful online community for atists, http://www.artforums.co.uk, has now been considerably enhanced with the addition of new art for sale galleries.

Warwickshire, UK (PRWEB) March 1, 2007 -- Artforums the successful online community for artists, http://www.artforums.co.uk , has now been considerably enhanced with the addition of new art for sale galleries. These galleries are totally free for artists and their customers to use and with one and a half thousand page views a day the site has plenty of traffic to ensure that the work is seen. These galleries are brand new, so artist are only just starting to find and use them, the site will grow rapidly once the word gets out.0

Site owner, Bruce Everiss explains the benefits: "For every artist who sells their work this is a no brainer, it costs them absolutely nothing to put their art in front of lots of potential customers."

Game Industry Blog Takes Off

After just two months the video game industry blog Bruceongames is having great success. Already 11,000 visitors from around the world have viewed the daily articles.

Leamington, UK (PRWEB) October 12, 2007 -- After just two months the video game industry blog Bruceongames is having great success. Already 11,000 visitors from around the world have viewed the daily articles. These include well known game journalists and senior industry executives; many of who now receive the articles by RSS feed.

The blog covers analysis of news events, marketing tips, anecdotal musings and predictions for the future of the industry. Over 80 articles have included Sony are wasting their time with the PSP, Those silly Germans, The TV industry is losing badly, Will Sony ever make Playstation 4? and Are social networking and MMORPGs the same thing?

Bruceongames has received accolades from the press The Weekend Gamer said "One of my absolute favorite sites for gaming has got to be Bruceongames" and "Bruceongames.com is so appealing to me. The conversation has, so far in the short life of the site, maintained a high degree of intelligence that is refreshing."

The author of the blog, Bruce Everiss, is very happy with the success: "It takes application to come up with the content for a new article every weekday, but it is worth the effort when I see how popular Bruceongames has become in such a short time."

###